Responsive design transcends "mobile-friendly" - the old catch-phrase for a better user experience. A responsive site adjusts to the pixel width of the device upon which it is being viewed. A responsive site isn’t just a site that “works on a cell phone,” it’s a site that retains the same level of user experience as it would on a desktop computer on every single device. If you’re not sure about your site you can check this out to test it on many devices and it’s FREE.
Go to http://www.responsinator.com/ and enter your URL in the upper left corner. You can then see how your site looks on many device types without actually asking all your colleagues to show you their devices - a real time saver.
Here are some statistics that show you why Responsive Matters:
- Over 70% of mobile users accessing the internet are more likely to return to your site if it works well.
- “In early 2014, the number of mobile users accessing the internet surpassed the number of desktop users.” Did you upgrade yet?
- 34% of smartphone users go online mostly using their phones, rather than a desktop or laptop computer.
Consider these facts:
- 40% of people will choose another result if the first one they land on is not mobile friendly.
- 4 in 5 smartphone users access retail content on their device monthly.
And don’t forget about SEO!
- “as of April 21st, 2015… Google began rewarding sites that were built responsively for multi-device support”. This major update was known throughout the internet as Mobilegeddon and it’s here to stay.
- Out of 100 sites analyzed, only 11.8% on average used responsive design. Try it yourself on the Responsinator tool I gave you here to test your competitors sites and see who is up to date and who is not.
- The percentage of small businesses who don’t have their website optimized for mobile is about 90%. Don't be in the 90%.
We are now at the point where having a responsive site is imperative to transition to a competitive advantage and responsive will soon become the industry standard. The earlier you adapt, the better off you will be. We can help!
If you already have a mobile responsive site the next step is to take your marketing a full 360 degrees by implementing a Mobile App which is much more cost effective once you have a mobile website, but that's another story for another day.