About Me

If you’re building, marketing, or monetizing an app, you’ve probably realized something important: having a great product isn’t enough. It doesn’t matter if you’ve spent months polishing every pixel of your UI or coding the smoothest experience—if no one downloads or uses your app, it won’t go anywhere.

That’s where AppMark.biz comes in.

Freemium vs Paid Apps

What Really Works?

Let’s start with a classic debate: freemium vs. paid.

Some people say, “Charge from day one or people won’t take you seriously.” Others swear by the freemium model because it brings in more users and gives you leverage to upsell later. Here’s my take:

Freemium works best when your app solves a problem users will face repeatedly—think productivity, habit-tracking, fitness, or finance. A strong free tier builds trust, and once users hit that natural ceiling, they’ll want to upgrade.

But for niche tools with a specific audience or clear value upfront? A paid model can filter out tire-kickers and give you focused feedback from people who are already invested.

In this blog, I go deeper into which model fits which kinds of apps—and how to test both without tanking your reputation or retention.

How to Create

Viral Loops Inside Your App

The term “viral loop” gets thrown around a lot, but very few apps actually build one effectively.

A viral loop means your users bring in other users—without needing a marketing budget to do it. Think about Dropbox giving extra storage for referrals, or how Calendly spreads simply by being used. It’s product-led growth at its best.

I’ll show you how to:

• Bake shareability into your app’s core functions
• Make referrals feel natural, not spammy
• Incentivize the right behavior (spoiler: it’s not always about discounts)
• Analyze whether your viral loop is actually working using key growth metrics like K-factor

A viral loop doesn’t have to feel gimmicky—if it feels like value, people will share it.

Using Push Notifications

Without Driving People Crazy

Push notifications are powerful—but also incredibly easy to mess up.

Send too many, and you’re annoying. Send irrelevant ones, and you’re ignored. But send the right message at the right time? You boost retention, revive churned users, and even drive conversions.

Here, I share tips on:

• Timing (hint: stop sending them at 8 a.m.)
• Personalization vs automation
• Segmenting based on in-app behavior
• Building opt-in flows that actually convert

Push notifications aren’t about volume—they’re about context. I’ll teach you how to make every notification feel like a helpful nudge, not a digital mosquito.

Influencer Marketing for Apps

– Still Worth It?

Push notifications are powerful—but also incredibly easy to mess up.

Send too many, and you’re annoying. Send irrelevant ones, and you’re ignored. But send the right message at the right time? You boost retention, revive churned users, and even drive conversions.

Here, I share tips on:

• Timing (hint: stop sending them at 8 a.m.)
• Personalization vs automation
• Segmenting based on in-app behavior
• Building opt-in flows that actually convert

Push notifications aren’t about volume—they’re about context. I’ll teach you how to make every notification feel like a helpful nudge, not a digital mosquito.

Building a

Pre-Launch Hype Campaign

Finally, let’s talk hype—before your app is even live.

Too many founders build in silence, launch quietly, and wonder why no one shows up. The truth is, a great pre-launch strategy can bring you users, beta testers, and press before you write a single line of launch-day code.

At AppMark, I’ll help you:

• Create a landing page that actually collects leads
• Use waitlists the right way
• Tease features and updates through email or social media
• Leverage communities like Reddit, Discord, and IndieHackers
• Build FOMO before your app even drops

Launching quietly is fine—if you like crickets. But if you want traction on day one, start building buzz early.

Let’s Grow Together

PAppMark.biz is about clarity, not fluff. I write everything with a first-hand lens: what’s worked, what hasn’t, and what I wish I’d known sooner.

My promise? I’ll never waste your time with recycled advice or generic listicles. If it’s on this blog, it’s because it works—or because I tested it and learned the hard way that it doesn’t.

Let’s build apps that aren’t just beautiful—but profitable.
Let’s grow smarter. Together.