Ace

  • Using Push Notifications Without Driving Away Users

    Using Push Notifications Without Driving Away Users

    Push notifications are powerful—but if you’ve ever installed an app, used it once, and then deleted it after a few annoying popups… you know just how dangerous they can be too. When I built my first app, I treated push notifications like reminders. “Hey, come back!” “New feature!” “You haven’t logged in today!”I figured…

  • Building a Pre-Launch Hype Campaign for Your App

    Building a Pre-Launch Hype Campaign for Your App

    When I launched my first app, I thought launch day would be this massive moment where everything clicked—users would flood in, traffic would spike, and I’d sit back and watch it grow. Instead… nothing happened. It wasn’t because the app was bad. It was because I didn’t build any hype before launch. I built…

  • How to Create Viral Loops Inside Your App (Without Feeling Spammy)

    How to Create Viral Loops Inside Your App (Without Feeling Spammy)

    If you’ve ever looked at apps like Dropbox, Calendly, or Notion and wondered “How did they grow so fast without spending a fortune on ads?”, the answer usually comes down to one key principle: viral loops. When I launched my first app, I thought a referral program was all I needed. I slapped on…